With Agents, MCP, and Flows, Magnific wants to keep the creatives in control.

Magnific launches Agents, Magnific MCP, and Flows, three new features designed to streamline creative workflows and export AI capabilities to external tools.

Three new features all at once for Magnific (formerly Freepik), presented on stage at Upscale Conf in San Francisco and available now on paid plans.

Agents go against the prevailing narrative: designed to assist creatives rather than replace them, they execute complex tasks under constant supervision, with the user directing the process in real-time and intervening at any stage. Powered by Knowledge Bases (brand books, references, manuals), they share their learnings with the entire team, presented as a first, and operate within Spaces, the platform's infinite nodal canvas.

Magnific MCP, built upon the open Model Context Protocol, exports these capabilities to the tools already used daily: from ChatGPT, Claude, Cursor, or VS Code, it becomes possible to generate images, video, audio, or 3D, to upscale, edit layers, or train consistent characters without leaving the conversation, with a simple OAuth connection and the usual credits.

Finally, Flows are based on a simple principle: a process that works shouldn't be rebuilt. Any proven workflow, assembled in Spaces, converts into a ready-to-use template, curated by use case and by industry. It launches with a single click, is shared with the team, and can be called from the API as well as via the MCP, allowing you to capitalize on existing work rather than starting from scratch with each project.