Wan adds Character X to create characters with unique faces.

Alibaba's Wan model launches Character X, a face creation feature that generates and saves consistent, original characters across images and videos.

Wan, Alibaba's (Tongyi Lab) image and video model, adds Character X, a face creation feature. It aims to produce an original face in seconds, whether it serves as an avatar, a new character, or a complete identity, without requiring elaborate prompts.

The creation would combine guided settings (facial features, hairstyle, accessories) and an optional text description to refine the appearance, from realistic to highly stylized rendering. The main advertised benefit lies in the next step: the resulting character can be saved and then reused from one generation to the next, maintaining the same face across images and videos produced on Wan, where character consistency remains a sensitive point in AI generation.

The feature is accessible from Wan's experimentation space, on the web and the mobile app.