Runway launches Ad Concepter

Runway launches Ad Concepter, a web tool generating storyboard grids from prompts and product photos to accelerate creative ideation for ad campaigns.

Runway unveils a new application integrated into its web platform: Ad Concepter. The principle is simple: from a prompt describing an advertising concept, a reference image to set the mood, and a product photo, the tool generates several storyboard-style visual grids exploring different compositions and narrative angles. The application is part of a larger collection named "Apps for Advertising," which brings together several tools dedicated to ad creatives, including Mockup App, Vary Ad, and Product Reshoot. The stated goal: to accelerate the ideation phase by allowing for rapid testing of creative directions without advanced prompting skills. Ad Concepter is available now from the Runway web application, with no additional installation.