Runway adds ad localization, an image for each market.

Runway launches an ad localization tool generating market-specific images in multiple languages from a single visual while maintaining original layout style.

Runway is adding an ad localization feature to its application: from a single ad image, the tool generates a market-specific version with a single click. The principle is based on a proprietary formula: one image in, any language out. Specifically, users provide the original visual, including embedded text, select the desired languages, and the model translates and then reinserts the text into the image, maintaining the layout and style, even if it means slightly retouching the visual to ensure a seamless output. The accompanying demonstration applies the process to snack or hot sauce advertisements, instantly localized into a series of languages. The feature is therefore aimed at marketing teams and agencies that conduct international campaigns.