One ad adapted for every format, market, and language

Bria Create turns an ad into editable layers, then adapts it for every format, market, and language inside a single workspace.

Producing a campaign does not end when its main creative is approved. That initial design must then be adapted to the dimensions of each platform, translated for different markets, rearranged to accommodate varying text lengths, and sometimes animated. Bria Create aims to automate this less visible part of production without removing a team’s ability to edit each element manually.

Bria describes Create as a production workspace for marketing and creative teams. Its purpose is not only to generate an ad from a prompt, but to transform an approved creative into a collection of assets ready for different channels.

The platform can start from a PSD, an InDesign document, a Figma design, or an existing ad exported as a single image. In the first three cases, it can use the document’s existing structure. In the last, it attempts to reconstruct the composition by separating the logo, text, product, badges, and background.

This decomposition is one of the service’s main features. An ad that only remains as a flattened image becomes a composition whose individual parts can be moved, replaced, or rewritten. The team can change an offer, swap the product image, or reposition the logo without requesting an entirely new generation.

The process does not necessarily recover the original source document. When working from a flattened image, the system must identify the visible elements and reconstruct them in an editable structure. Hidden objects, original settings, some typefaces, and effects applied before export cannot be recovered with certainty. The result should therefore be considered a usable reconstruction rather than an exact restoration of the original file.

When no master creative exists, Bria Create can also begin with a brief. The platform then generates a structured visual that can include scenes, backgrounds, and product photography. Each component is placed on a separate layer so it can be edited later.

This structure distinguishes the tool from a generator that only delivers a finished image. Assets produced by the agents arrive in a visual workspace. A person can continue using natural-language instructions or return to more traditional editing by moving objects and changing text directly.

Bria is attempting to combine automation with manual control. A team can assign large-scale production to the system and then intervene on a specific variant without restarting the entire campaign. The proposed workflow resembles an assisted production studio more than a conversation in which every correction requires another prompt.

From one master creative, the agents generate multiple formats. A square ad can be adapted into a horizontal banner, vertical social post, or mobile placement. Bria says each variation receives its own composition, instead of stretching the image or applying the same automatic crop to every size.

This adaptation can preserve the hierarchy between the product, headline, offer, and required disclosures. A vertical format might move the text above the product, while a very wide banner distributes the elements across several areas. The goal is to preserve the ad’s intent rather than its exact layout.

The quality of these new compositions will still need to be checked for every channel. Safe zones, elements covered by a platform’s interface, readability on smaller screens, and ad-network requirements cannot be determined solely from a document’s proportions. Bria has not yet detailed the templates included, the platforms covered, or how frequently their specifications will be updated.

Localization follows a similar principle. The system replaces text and adjusts the layout to accommodate its new length. Right-to-left languages are also supported. An Arabic or Hebrew version therefore involves more than replacing a few words: the order and placement of components must also be rearranged.

The presentation also mentions replacing offers according to the target market. The same campaign can use a different price, product, or selling point depending on the region. This is particularly relevant to companies managing extensive catalogs or international campaigns based on a shared visual identity.

Translation and recomposition do not remove the need for local review. Commercial claims, the meaning of specific expressions, legal requirements, and cultural suitability must still be checked. A grammatically correct version can remain inappropriate for the market it is intended to reach.

Animation is handled inside the same workspace. Because the layers remain separate, each element can receive its own movement without rebuilding the ad in After Effects. A headline, product, or badge can be animated while preserving the structure of the static creative.

The presentation does not yet specify how advanced this module is. Export formats, curve controls, keyframes, maximum duration, audio management, and compatibility with external software are not documented. The feature appears primarily intended to turn static ads into animated assets quickly rather than replace a complete post-production application.

The workspace is organized around agents responsible for generation, decomposition, resizing, localization, and animation. Their role is to produce the requested versions while the team retains ownership of the master creative and the ability to correct every output.

The term “agent” does not yet reveal how autonomous the system is. Bria has not explained how teams create custom workflows, establish approval stages, or prevent an unapproved variation from being published. The number of assets that can be processed simultaneously and the way production errors are handled have not been disclosed either.

The broader Bria Create platform promises to integrate brand rules directly into its production constraints. Colors, products, logos, approved wording, and certain composition rules can be used to guide its outputs. The company says this approach should maintain brand compliance without requiring every detail