Muse takes on part of the daily workload for small businesses

Meta is expanding Muse for small businesses with new connectors for Shopify, QuickBooks, Stripe, Canva, Slack, Instagram, and more. The agent can analyze operations, prepare campaigns, review finances, and work in the background, while publishing, sending, and spending still require user approval.

An agent connected to business tools

Analyze a year's sales, cross-reference campaigns with social performance, then prepare the next growth plan. With Muse for Small Business, Meta is adapting its personal agent to work that extends beyond individual organization.

Muse can connect to professional Instagram accounts, Facebook Pages, and Meta ad accounts. It can then use business context such as products, brand voice, and recurring customer questions.

The list extends into the rest of the software stack. Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe, and Zoom are among the available connectors. From sales to the books

Once those sources are connected, Muse can work across different parts of the business from the same conversation. Meta shows the agent analyzing sales and campaigns to prepare a growth plan, reviewing monthly expenses for unusual activity, or studying ad performance before drafting the next campaign.

The agent can also continue working after the app is closed. It can monitor information related to assigned goals, flag an email that needs attention, and prepare a first draft response.

That behavior builds on the Muse introduced earlier in September. The agent has its own computer, file system, terminal, and web browser. It can also produce documents, web pages, PDFs, and interactive interfaces. Actions still require approval

That autonomy stops before certain actions. Emails are not sent, content is not published, and money is not spent without user approval.

Muse also keeps an activity log showing what it has done and what it plans to do. For credentials, Meta says it uses secure storage that the agent itself cannot access directly, with 1Password integration coming later.

Payments can use a one-time card number at checkout so the real card number remains hidden from both the merchant and the agent. Meta also states that Muse conversations are not shared with its advertising systems. Businesses can build their own connectors

The supported-service list is not closed. Muse accepts custom connectors for services that are not yet included in its catalog.

Meta is also opening the Muse Connector Platform to developers. Submitted connectors go through functional, security, and legal reviews before they can appear in the Muse directory.

This gives third-party software a direct route into tasks handled by the agent. Canva, for example, can surface existing brand assets and templates when a user is preparing content instead of starting without that context. Free for common use, with paid plans on top

Muse for Small Business is available in the US and Canada for users 18 and older. Meta says most common use is free, with subscription plans available for people who need more, although pricing is not detailed in the announcement.

More connectors and skills are planned over the coming months. Access remains limited to those two markets for now, with no additional international rollout timeline provided.