LUMINA is presented as the first theatrical distribution circuit dedicated to AI films.

LUMINA launches the first theatrical distribution circuit for AI-generated films, offering cinemas a flat-rate subscription model aligned with the AI Act.

A program called LUMINA claims to be the first theatrical distribution offering entirely dedicated to AI-generated or AI-assisted films. Presented on 𝕏 by the P.J. Official account, affiliated with Prometheus Prod, it stems from the observation that these productions previously had no exhibition circuit designed for them, no dedicated network, nor infrastructure.

For cinemas, the model is based on a flat-rate monthly subscription granting unlimited screenings of a featured film renewed each month. The theaters retain all box office and concession revenues, with no reporting of figures or sharing. For filmmakers and studios, LUMINA promises a true theatrical release, non-exclusive rights that leave the work to its author, and a globally unified revenue sharing rate, without penalties based on territory.

The argument addressed to the industry focuses on regulatory compliance: the system claims to be aligned with the European AI Act and future transparency obligations of the US FTC, with a promise of controlled and auditable content. Deployment reportedly began with theaters in the United States, with international expansion occurring through partnerships.

The project leader aims to differentiate its offering from streaming and festivals, which it claims is a full-fledged theatrical exhibition. No figures currently accompany these announcements, whether regarding the subscription amount, the sharing rate, or the number of participating theaters.