Lighting moves after the shoot, while ads multiply inside Claude

Higgsfield adds Relight to modify a shot’s lighting and Ad Multiplier to create ad variations in Claude without rebuilding the edit.

Changing the lighting of an existing sequence, then producing new versions of an ad with different characters, outfits, and locations without rebuilding its edit: Higgsfield is introducing two tools that bring video generation closer to conventional post-production and advertising workflows.

Relight works with existing video, whether the footage was captured with a camera or created with a generation tool. Users can virtually reposition a light around the subject, choose its color, adjust its intensity, and control its diffusion. The aim is to change a shot’s atmosphere after it has been created, without filming it again.

Several presets reproduce common lighting setups, including window light, backlighting, overhead light, and silhouette effects. An automatic mode lets the service determine the treatment, while custom controls allow users to position up to two light sources in a single pass.

Settings can be adjusted with visual controls or described in a text prompt. A user might request warm light coming from the left, a weaker blue light behind the subject, or a nighttime atmosphere without working in an editing timeline.

Higgsfield says the tool preserves the shot’s movement, framing, and composition. Relight does not, however, recover the physical lighting of the original scene or move a source that was actually present during filming. It reconstructs the visual effect from the available footage.

That distinction matters when a sequence contains reflective surfaces, transparent elements, moving hair, or complex contact shadows. Adding a light would normally affect several interconnected parts of a scene. Inconsistencies between a subject, the surrounding environment, and their reflections may therefore make the treatment visible.

Higgsfield has not published an evaluation protocol, success rate, or comparison with conventional post-production tools. The company’s demonstrations show selected results but do not establish how consistently the system performs across longer sequences or rapid movement.

Pricing is more clearly documented. Processing a fifteen-second video costs 135 credits, which Higgsfield presents as the equivalent of $6.75. Each additional attempt is charged separately, so testing several positions, intensities, or colors can quickly increase the cost of a single shot.

Relight uses the same lighting system found in Cinema Studio but makes it available as a standalone tool for existing footage. It was introduced alongside Color Palette, a separate feature that transfers the color treatment and atmosphere of a reference image to a video.

The second release is aimed more directly at advertisers. Ad Multiplier turns an existing commercial into a collection of variations. The service breaks the sequence into components, including the character, outfit, location, and objects, then reconstructs those elements in new versions.

The edit, pacing, performance, movement, and soundtrack provide a shared structure. Users can preserve the timing and delivery of an ad while changing its apparent cast, surroundings, or some of the products shown in the scene.

Higgsfield’s phrase “same ad, new everything” requires some clarification. The new versions do not literally retain the original video. Their visual content is regenerated using the source performance, movement, editing, and pacing as references.

The approach is designed for campaigns with an existing creative that already performs well and needs to be refreshed without abandoning its underlying structure. The same sequence can be placed in different cities, adapted to new audience profiles, or recreated with different clothing and objects.

For standard variations, the original voice, music, timing, and synchronization are retained. Burned-in captions can also be removed to prevent them from being reproduced in the newly generated scenes.

Language localization is a separate operation. When users request an adaptation for another market, Ad Multiplier can remove the original captions, create new ones in the target language, and add a synthetic voice-over. In that case, the promise of preserving the original audio no longer applies to the translated version.

Ad Multiplier is distributed as a feature of the Higgsfield MCP connector. In Claude, users add `https://mcp.higgsfield.ai/mcp` under Connectors, authenticate with Higgsfield, and describe the requested variations in the conversation.

No API key has to be copied manually. Claude sends the instructions to the service, monitors the generation process, and returns the results. The connector can also browse the account’s creation history and reuse an earlier asset as a source.

The workflow is not exclusive to Claude. Because MCP is an open protocol designed to connect agents with external services, Higgsfield also advertises support for other compatible clients. Ad Multiplier is available through the company’s Supercomputer environment as well.

The connector provides access to more than thirty image and video models. The agent can select one automatically or follow a model choice included in the user’s request. This flexibility also means that two versions of the same ad may differ in their characteristics and costs depending on the selected model.

Higgsfield does not publish a fixed price for Ad Multiplier. Each variation consumes credits according to the model, resolution, and options used. Producing twelve versions, as shown in the demonstration, therefore means paying for multiple generations rather than a single flat-fee transformation.

The product page also displays view counts alongside increases sometimes exceeding 100%. No public methodology identifies the platform being measured, campaign duration, advertising budget, audience size, or how the results were attributed to the new versions. These figures should not be treated as evidence of commercial performance.

Higgsfield also refers to selecting a top-performing Meta ad, but its documentation does not describe a direct Meta Ads connection