Kickart transforms a product page into ready-to-run ads

BytePlus's Kickart agent converts a merchant link into ready-to-use promotional videos. Complete automation for social advertising.

BytePlus, the enterprise services arm of ByteDance, is adding Kickart, an agent that transforms a product link or an image into ready-to-run video ads. From this single input, the tool plans the content, writes scripts and storyboards, and then produces videos in multiple styles.

The rest of the offering follows a volume-based logic. A variation feature takes a reference video and product information to mass-generate structural and stylistic variants. A gallery of trending effects can be cloned onto images with a single gesture. Publishing is then carried out to social networks and e-commerce platforms, with an online library storing media and projects for future editing. The entire suite relies on ByteDance's proprietary models, including marketing-oriented models, and targets standard social ad formats, from testimonials to unboxings.

BytePlus is supporting the launch with a promotional offer, presented as up to a 66% discount for new accounts.