[I/O 2026] Pomelli enriches brand content creation with an agent

Google Labs updates its Pomelli brand content creation tool with an agent that defines business DNA to generate brand guidelines and launch complete websites.

Google Labs enhances Pomelli, its content creation tool designed for small and medium-sized businesses, launched last year and already responsible for millions of visuals, social campaigns, and advertisements. The update introduces agentic capabilities: the Pomelli Agent helps define brand identity, or 'Business DNA', from uploaded documents and product photos, or simply through conversation, whether starting from scratch or from existing elements.

Once this identity is established, two new functions become available. The first generates complete brand guidelines, bringing together images, fonts, and colors specific to the company. The second allows users to design and launch a complete website in a few clicks. The tool is available in Google Labs.