Higgsfield AI adds Hooks to its Marketing Studio

Higgsfield AI updates its Marketing Studio with Hooks, a tool using Marketing Skills prompts to automate and generate viral UGC video intros for social feeds.

Higgsfield enhances its Marketing Studio tool with a feature called Hooks. The objective: to industrialize the production of the first three seconds of a video, a decisive segment for retaining attention in a social feed.

The feature offers over 25 hook variations grouped into four families: cold opens (direct opening), POV setups (first-person point of view), pattern interrupts (break intended to surprise the viewer), and story hooks (narrative entry). The user pastes a product URL, selects a hook and an avatar, and the platform automatically assembles the rest of the UGC video around these elements, managing the style, motion, and staging.

Hooks relies on Marketing Skills, an open-source repository published by Higgsfield on GitHub that gathers optimized prompts for AI agents. Access is available directly from the dedicated section of Marketing Studio, but also via MCP on the Claude side, where the feature can be called to produce a single video or orchestrate an entire batch from a prompt such as "generate one hundred videos with a different viral hook each time".

The launch demonstration broadcast on 𝕏 illustrates the tool's positioning with two watch time curves: one flat without a hook, the other taking off from the very first second. Higgsfield is part of the race to automate short advertising formats, where performance relies on the massive production of variants rather than the conception of a single video.