Higgsfield AI adds Ad Reference, which replicates the format of high-performing advertising videos.

Higgsfield AI launches Ad Reference in its Marketing Studio to replicate high-performing video ad formats and automate UGC or CGI content creation.

Higgsfield AI integrates Ad Reference into its Marketing Studio, a feature designed to replicate the mechanics of a high-performing advertising video. The user provides a reference (their own viral creation or a link to a third-party ad), a product (via URL or images), and an avatar chosen from a library of about forty characters, or generated via Soul 2.0. The system analyzes the structure, rhythm, hook, narrative arc, and transitions of the source video, writes an adapted script, then in a few clicks produces new variations that retain the same formula while integrating brand-specific elements.

Three modes are available depending on the desired output: UGC, CGI, or cinematic. The generated script and storyboard can be manually adjusted before export. The feature is also accessible via MCP, allowing it to be integrated into AI agent pipelines. Marketing teams can thus automate the entire chain: an agent identifies the best posts, Ad Reference recreates the format, and dozens, or even hundreds, of variations become testable in parallel.

The tool explicitly targets teams that produce content at scale, particularly advertising UGC and rapid A/B testing in media performance. A demonstration shared by Higgsfield illustrates the process with an ad where a young woman presents flip-flops: from a single reference video, the system reproduces the same pattern with a different avatar and a different product. Access is available from the platform's Marketing Studio.