Hedra Agent 2: The Hedra creative agent moves to its second generation

Hedra launches Agent 2, an autonomous creative AI agent that uses models like Flux, Kling AI, and Sora to generate marketing assets from simple prompts.

A few months after launching its AI agent, Hedra is rolling out Agent 2, a new version of its conversational content production system. The core principle is still that of an autonomous agent that handles the entire creative workflow: starting from a natural language description, a reference image, or a URL, it plans the steps, automatically selects suitable models from over fourteen available, generates in multiple formats, and refines the result through conversation. Uploading a brand kit allows for applying a consistent style to all creations, with the agent learning from the provided assets over time.

On 𝕏, the platform positions this version for marketing food businesses, with restaurants and food trucks leading the way, promising to analyze competition and produce high-conversion layouts in seconds, from professional flyers to short videos. By late 2025, Hedra transformed into a multi-model studio, providing access, under a single credit balance, to models like Flux, Imagen 4, Kling AI, Veo 3.1, or Sora, alongside its own Character-3 and Omnia. Agent 2 operates on this same credit system, billed per generation rather than per access.