Google DeepMind and A24 form a research partnership on AI tools.

Google DeepMind and A24 partner on a long-term R&D collaboration to integrate AI tools into the film studio's creative process with direct filmmaker feedback.

Google DeepMind and A24 have entered into a research partnership, described as a first of its kind, intended to ensure that tomorrow's AI tools are shaped by the creators who use them. On one side, an American film studio known for its close ties to filmmakers; on the other, a research lab.

The agreement establishes a research and development collaboration spanning multiple projects and for the long term. Google DeepMind's innovations will be integrated into the creative process of A24 and its filmmakers, who, in turn, will provide the lab with their feedback, the stated goal being to serve their vision. Google has also taken an undisclosed stake in A24.

The initial focus is on bringing together cutting-edge technology and next-generation entertainment, with specific objectives and deliverables expected to evolve as the joint work progresses. Demis Hassabis, co-founder and head of Google DeepMind, champions a simple conviction: it's better to build these tools directly with artists, and from the outset.