From website to traffic: Okara expands Its AI CMO to ten specialized agents

Okara AI CMO v2 analyzes a website, then activates ten agents for SEO, GEO, social media, content, UGC, coding, and influencer marketing.

Hand over a website address and find a marketing team already at work a few minutes later: that is the promise behind Okara AI CMO v2. The new version significantly expands the system launched this spring, with ten specialized agents tasked with analyzing, producing, distributing, and tracking a company’s content.

The process still begins with a URL. Okara scans the homepage, pricing section, and other publicly available pages to understand the product, its audience, and its positioning. Setup reportedly takes between three and eight minutes, depending on the plan. It produces a product profile, marketing strategy, competitor analysis, and brand voice guide. These documents remain editable and provide shared context for the different agents.

The first version focused mainly on SEO, GEO, writing, Reddit, Hacker News, and X. Version 2 adds LinkedIn, UGC production, technical fixes, and influencer marketing. The documentation now lists ten agents, along with an analytics area and a chat interface connected to the AI CMO.

The SEO Agent reviews pages, tags, content structure, and search opportunities. The GEO component examines the brand’s visibility in answers from ChatGPT, Perplexity, Google AI Overviews, and Claude. It identifies topics where the website remains absent and suggests content or changes that could improve its presence. “GEO,” however, does not mean that a citation can be obtained on demand. Results still depend on each service’s sources, retrieval systems, and update cycles, none of which Okara controls.

The Coding Agent attempts to close the gap between diagnosis and correction. On WordPress and Webflow, some changes can be applied from the dashboard, including meta descriptions, title tags, Open Graph tags, Twitter Card tags, and image alt text. More substantial changes are still flagged for manual intervention. When a GitHub repository is connected, the agent can open a pull request for technical fixes instead of directly modifying the website. The documentation still recommends reviewing copy before publishing it.

The social agents fill a daily queue with suggestions. Reddit identifies discussions where the product could offer a relevant answer. Hacker News prepares variations for a Show HN submission. X and LinkedIn write posts aligned with the brand voice stored in the company profile. The long-form writing agent identifies search-related topics and prepares articles that can be sent to WordPress, Webflow, or Framer.

This distribution is not fully autonomous by default. Most content lands in an Agents Feed where users can edit, ignore, or publish it. Once social accounts and a CMS are connected, certain posts and articles can be scheduled or published automatically. That distinction matters on Reddit and Hacker News, two communities where overly commercial or artificial participation is more likely to be ignored, flagged, or removed.

The new Influencer Agent goes further into execution. Based on an objective, budget, and timeline, it ranks creators according to their audience, niche, tone, reliability, and rates. The shortlist must be approved before the campaign is funded. Once the budget has been deposited, the agent handles invitations, content tracking, and payouts. Deliverables can be approved, returned for changes, or refunded in cases of non-delivery, with automatic approval if no decision is made within the specified window.

UGC completes the system with briefs and clips intended for social media and advertising. The platform does not yet precisely document the level of creative control, the models used, or visual consistency across multiple pieces of content. For now, the feature appears closer to a rapid production module than an established replacement for creative direction.

Performance can be tracked through Google Analytics and Google Search Console. The dashboard brings together sessions, users, clicks, impressions, queries, average position, and top-performing pages. It also adds technical audits, backlink data, and visibility across AI answer engines. These integrations make it possible to measure actual results rather than limiting the system to the volume of content produced.

The company has published a Lovie case study claiming a 56% improvement in average search position, a 73% increase in click-through rate, and 20% growth in US traffic. However, the observation periods, the exact contribution of each action, and other growth factors are not detailed. The case study was produced by Okara and does not constitute an independent evaluation of version 2.

The free plan includes the initial analysis, two strategy documents, and SEO and GEO recommendations, with only five non-renewable credits. The Lite plan costs $129 per month and adds X, influencer marketing, and the Coding Agent. The $249 Pro plan unlocks Reddit, LinkedIn, article writing, Hacker News, UGC, and automated publishing. Both paid plans include 2,000 non-rollover credits each month. According to the company, running every agent at full capacity would typically consume around 1,700 credits per month, with paid top-ups available.

The CMO label ultimately remains broader than the functions actually covered. The service mainly automates organic acquisition, editorial production, and distribution. It does not replace positioning work, detailed market knowledge, public relations, complex advertising campaigns, or budget allocation. Okara acknowledged as much with the first version, stating that the tool was a poor fit for companies seeking brand strategy, investor messaging, or advanced paid media management.

AI CMO v2 reduces the number of tools and actions required to maintain regular marketing activity. Its main evolution is not simply the addition of new channels, but its attempt to connect analysis, creation, publishing, and measurement. What remains to be seen is whether ten agents sharing information from the same website produce a more coherent strategy, or simply more content.