From sketch to campaign, FLORA builds a workflow dedicated to fashion

FLORA Fashion Studio brings together design, product variations, virtual try-on, and campaign creation in a workflow built for fashion professionals.

Fashion Studio brings together several stages that are usually spread across design, product visualization, and campaign production within a single environment. Starting from a sketch, photo, set of references, or prompt, FLORA can generate a garment rendering and preserve that result through subsequent edits and variations.

The workflow is organized around three main phases. The Concept section can turn a sketch into a photorealistic rendering, combine multiple references to explore a creative direction, or extract a garment from an image. Refine then lets users change the color or fabric, move between a flatlay and a ghostform, or share different options with a team through Review Mode.

The Showcase section extends the workflow into campaign imagery. A garment can be placed on a model, swapped while keeping the rest of the image unchanged, generated from multiple angles, or used to create 360° videos. Model Maker can also generate different model profiles, while Photo Shoot creates editorial imagery based on the selected garment and model.

The entire workflow remains connected to FLORA’s main canvas. A creation can therefore move from one stage to another without intermediate exports, then return to a more open workspace whenever a specific adjustment is needed. The platform also says it selects different models depending on the task rather than relying on a single engine across the entire workflow.

Fashion Studio already includes a Shopify connection for exporting product-page assets. Additional features are planned, including Sketch to Vector, Garment to Vector, Moodboard Maker, Print Pattern, Trim & Patches, PDP Shots, Tech Pack, as well as imports and exports to Dropbox, Drive, and 3D tools such as CLO3D and Browzwear.

FLORA says each tool was tested with designers working on real garments, including checks around preserving shapes, seams, materials, and logos. These claims come from the company and do not constitute an independent evaluation. Fashion Studio is included across all FLORA plans.