Freepik adopts the name Magnific and switches to Magnific.com

Freepik rebrands as Magnific, adopting the acquired tool's name and moving to magnific.com, as cofounder Javi Lopez reports $34.42M in revenue for 2025.

Javi Lopez confirmed on 𝕏 that Freepik is abandoning its historical identity in favor of Magnific, the upscaling and image generation tool acquired by the group in 2024. The brand, name, and domain are now converging on magnific.com, presented as the platform's new single address. This move reverses the usual order of mergers, as the acquirer is taking the name of the acquired, a choice justified by Freepik's attachment to the brand image Magnific has built among visual creation professionals. Lopez takes the opportunity to revisit the trajectory of Magnific AI, which he claims is the fastest-growing bootstrapped startup in history: a founding duo consisting of Nicolas and himself, based in Murcia, Spain, $10.2M in revenue in 2024, then $34.42M in 2025 combined across both sites, and 725,000 registered users in five months without any advertising spend. The rebranding is not currently accompanied by any product announcements or pricing changes.