ElevenLabs centralizes brand identities with Brand Kit

ElevenLabs launches Brand Kit within ElevenCreative to integrate logos, colors, typography, and style guides directly into AI-generated creations.

Respecting a brand style guide with generative AI often requires repeating the same instructions, with no guarantee of achieving a consistent result from one creation to the next. ElevenLabs seeks to simplify this step with Brand Kit, a new feature integrated into its ElevenCreative platform.

The principle consists of gathering a brand's visual identity into a single space, rather than redescribing it in every prompt. Colors, typography, logos, reference photographs, and graphic guidelines can be saved in a reusable kit. It is also possible to specify usage rules for the various elements, preferred compositions, or, conversely, visual choices to avoid.

Once configured, Brand Kit integrates directly into ElevenCreative's generation tools. Simply typing "@" in a prompt allows you to select the desired kit. The associated instructions are then taken into account in Image & Video, in automated Flows workflows, as well as in the platform's creative agent. A product photograph or a video campaign can thus rely on the same references, without having to reformulate all the instructions.

The feature is also aimed at agencies and marketing teams working across multiple identities. Each brand or client can have its own kit, accessible to collaborators from a shared workspace. The goal is to limit differences in interpretation among team members while maintaining a shared artistic direction.

Available now in ElevenCreative, Brand Kit currently focuses on visual identity. ElevenLabs is already planning to extend the system to brand voice and audio identity, without specifying a timeline.

This evolution addresses a recurring difficulty in professional uses of generative AI: reproducing an identity isn't just about respecting a color palette or placing a logo. It also requires maintaining consistency in style, composition, and intent across different pieces of content. Brand Kit offers to centralize these references, even if actual adherence to them will always depend on the capabilities of the models used.