ElevenLabs adds Ads Engine to localize ads in over 50 languages

ElevenLabs launches Ads Engine to localize online campaigns in over 50 languages by translating text, adapting images, and dubbing video via Dubbing V2.

ElevenLabs launches Ads Engine, a product domain within ElevenCreative that connects to advertising platforms to localize existing campaigns in over fifty languages. The tool retrieves existing online creatives, translates their text, adapts their images, and dubs the video, then sends the localized versions back to the original platform.

The promise targets the recurring cost of multilingual marketing: extending a campaign to other markets typically involves separate production cycles, budgets, and timelines per language. Here, you select the target markets, and video dubbing relies on Dubbing V2 to reproduce the voice, tone, and rhythm of the original speaker in each language, rather than overlaying a separate voice-over. For images, embedded texts are translated and the composition can be adapted per market. An optional human validation step allows a team to review creatives before publication, and ad fatigue detection flags creatives that are losing performance, to refresh them before results decline.

Language, approval, and adaptation settings are saved as reusable Templates, which a team member relaunches for each new campaign. ElevenLabs presents localization as a first engine, with others to follow. At launch, the tool interfaces with Google and Meta ads, pulls creatives from Google, Meta, and LinkedIn accounts, and remains interface-driven, without an API.