Agent Skills: Runway triggers a marketing workflow from an order

Runway launches Agent Skills, a new feature for Runway Agent that triggers complex marketing workflows and video ad production using simple slash commands.

Agent Skills, a new feature of Runway Agent, replaces lengthy natural language instructions with quick commands. In the agent interface, the user types /, selects a Skill from a list, and the agent automatically executes the associated workflow, from generating visuals to assembling them. The focus is clearly marketing-oriented: launching an ad campaign, producing a commercial, or localizing ads for different markets can thus be triggered with a single command.

The feature extends Runway Agent, the publisher's conversational video production and marketing assistant, and its 2.0 version, which can already adapt a campaign, adjust formats for networks, and analyze performance data. The benefit of Skills is to make these sequences faster and more reproducible, by substituting structured commands for detailed prompts. Access depends on the Runway plan, with each generation consuming credits.