Adobe AI Assistant rolls out to five Creative Cloud apps, Firefly expands.

Adobe rolls out its AI Assistant to five Creative Cloud apps, including Photoshop and Premiere, while expanding Firefly with new video and brand tools.

Adobe is extending its AI Assistant, its creative agent previously housed in Firefly, to five Creative Cloud applications: Premiere, Photoshop, Illustrator, InDesign, and Frame.io, in public beta, with After Effects to follow in private beta. In parallel, Firefly itself gains new capabilities and a redesigned studio.

The principle remains the same: you describe the desired outcome, the assistant handles repetitive production tasks, and the human retains control over every decision, with each action remaining editable, non-destructive, and reversible via the native history. Adobe Research summarizes the logic as two selectable modes: doing the work for you or showing the steps to execute it yourself. Depending on the software, the assistant sorts rushes and assembles a first cut, changes a background and resizes a visual per platform, produces versioned files from a spreadsheet, applies a brand guide, or checks if a document is ready for printing.

On the Firefly side, new creative capabilities, already accessible in the web application, are aimed at creators developing their brand on social networks: Brand kit, product video, storyboards followed by video generation, Quick Cut. The assistant also retrieves an asset described in natural language, learns workflow preferences, and allows inviting collaborators. A studio redesign, in private beta on a waitlist, preserves project context from one session to another, via Elements, for reusing characters, locations, and objects, and Projects, which groups assets, generations, and history. Under the hood, the AI Assistant relies on partner models, including GPT 5.2 and Claude Sonnet 4.6.