A $10K Mascot Challenge at Recraft

Recraft and Contra launch a $10K mascot design challenge, offering participants free access to Recraft Studio Pro 4K to build a brand universe by July 2nd.

Recraft is hosting a creative challenge on Contra centered around a well-defined exercise: invent an original mascot, then build the universe in which it can exist.

The objective is not to produce an isolated character, but a recognizable system, with a name-logo, its own colors, a concise personality, and several possible applications, such as a sticker pack, a poster, packaging, social posts, merch, or a short animation.

The main visuals must be created in Recraft Studio, with temporary free access to the Pro 4K plan and 4,000 credits for participants. The jury, composed of Recraft members, will evaluate the idea, the system's coherence, the execution, and the project's presentation.

The total prize pool is $10K, distributed among three winners, with a deadline set for July 2nd.