Matthew Asefaw

AI Creative Consultant

Describe yourself as a prompt.

Prompt-based life portrait, 31 year old creative designer, fashion worldbuilder, luxury editorial, AI-native workflow, emerging technology researcher, cinematic storytelling, speculative futures, building immersive visual universes, curiosity-first, experimentation, elegant minimalism, tactile luxury, emotionally resonant imagery, timeless over trendy, building believable futures through fashion, human imagination amplified by AI.

What led you to use AI in your creative work?

My creative path has always followed curiosity more than certainty. I wandered from traditional art to graphic design, photography, fashion, pre & post production, and 3D, chasing curiosity instead of certainty. At the time it felt like I was collecting unrelated skills. Looking back, every detour was quietly preparing me for AI. It became the place where everything I'd learned finally connected, and where every discipline could exist in the same creative conversation.

How has AI changed the way you conceive, imagine or produce your work?

I don't think AI really changed the way I think creatively. Rather, I think it expanded what I could do with those thoughts. I'd still be creating if AI didn't exist. It would just be through different tools. What AI has given me is the freedom to prototype ideas at a pace that keeps up with my curiosity, making experimentation a natural part of my process.

If you could only keep three AI tools for the rest of your career, which would they be?

Midjourney, my canvas. Chat GPT, my assistant. Flora, my post production team.

Where do you find inspiration when you step away from AI?

Most of the time my ideas come at random. A lot of the time when i'm not working. If I really need to post something i'll usually look through old magazine scans online, or Pinterest and collect a bunch of different visual concepts, and select a few to combined them into something else.

To wrap up, what are you working on right now?

Right now I am building out an AI agent-based fashion workflow in N8N. My current workflow for building editorial projects was simple and worked well enough, but with agents being positioned as the next step in commercial AI, I wanted to understand whether they could meaningfully improve it. I've tailor made a system that so far successfully automates the least fun parts of my workflow, but I still have a lot more tests to run. I might post something about it soon.