Antonella Szitas
AI Creative
Describe yourself as a prompt.
Creative mind shaped by pixels, prompts and algorithms. Driven by a photographic eye, storytelling instincts and aesthetic sensitivity. Collector of images, emotions and unexpected connections. Beyond the lens, fine details, no filter, raw feelings, controlled chaos.
What led you to use AI in your creative work?
At first, it was curiosity. The desire to understand what was emerging rather than observing it from afar. Very quickly, I discovered a space for experimentation where every prompt became a conversation with the machine and every image a new creative path to explore.
How has AI changed the way you conceive, imagine or produce your work?
AI allows me to explore more directions, test faster, and give shape to intuitions that might otherwise have remained mere sketches. It accelerates experimentation while keeping creative direction at the heart of the process.
If you could only keep three AI tools for the rest of your career, which would they be?
Midjourney, for its ability to bring unique visual universes to life. Reve, for understanding creative intentions. ChatGPT, for structuring narratives.
Where do you find inspiration when you step away from AI?
In everything that tells a story. Design, fashion, nature, but also in observing the work of other creators through platforms like Instagram or Pinterest. Inspiration is often born from observation before it is born from a prompt.
To wrap up, what are you working on right now?
I participate in Reve's Creative Partners Program, where I have the opportunity to test the platform's new features, exchange ideas with their team, and contribute to its evolution alongside other creators (art directors, directors, designers...).